Concepting and ui/ux design for a multi-tier, ranking, award, social and BI app. Created to show how gameification, social networking and Big Data could be used to enhance the Mobile device user experience. The system was intended to be run from a Cloud service to provide realtime data and allow for large scale computing to power the results and drive the dynamic UI elements. The overall visual design was intentially kept sparce and limited to using color for communication purposes. The actual branding of the final system would be based on the system palette of the device. Designed at Content Master with Chad Lundberg.