Conceptualized and designed the UI/UX for a multi-tier ranking, award, social, and business intelligence app. The prototype demonstrated how gamification, social networking, and Big Data could enhance the mobile device user experience. The system, designed to run on a Cloud service, provided real-time data and large-scale computing to power dynamic UI elements. Visual design was intentionally sparse, with color used for communication purposes, ensuring seamless branding with device-specific palettes. Developed at Content Master in collaboration with Chad Lundberg, using Silverlight on prototype PC hardware.