I designed a comprehensive internal booklet for Microsoft field sales teams featuring five Application Lifecycle Management (ALM) competitive discussion guides. The booklet included a detailed table of contents, section introductions, and cover design to facilitate easy navigation. Additionally, Microsoft provided a 3–5-page introductory section, setting context for the guides.

My role encompassed full creative direction, layout design using Adobe InDesign, and creating cohesive visual elements in Illustrator to ensure clarity and consistency. The resulting booklet effectively supported Microsoft salespeople in discussing competitive ALM scenarios, streamlining their communication and enhancing internal knowledge sharing.